What We Do
SE10 provides public relations and other writing-related services for its clients. We can handle everything from speech writing to strategy and newsletters to news conferences. See below for a listing, along with examples, of the most common services we provide.
PRESS RELEASES
A relevant and well-written press release for use in trade publications is a basic building block in a business-to-business marketing campaign. Because SE10 has a strong journalistic history, we know how to write press releases that trade journalists will use. We have been in the shoes of these editors and know how to present information in the best possible way.
It's sometimes easy to forget that customers don't repeatedly buy products from one company because they have to - but because they believe in the brand and actively support it. So why not celebrate this fact by creating customer magazines that highlight the activities around the world that the companies and its clients are working on? At SE10 we use our journalistic skills to bring these stories to life, and along with great photography and world class design, create online and printed magazines that are educational, informative and entertaining.
Click here to see Manitowoc Customer magazine
COMMUNICATION STRATEGY
Good communication is not about just 'giving out' — it's about 'getting through'. SE10's experts can help map out a cost effective communication strategy that portrays the client's key stakeholder messages in a successful way, using suitable media channels, over an agreed timeframe.
INTERNAL COMMUNICATION
While publicity is good for building image and brand affinity within the markets that you serve, another critically important audience is its own employees. Along with writing and design capabilities, SE10 has vast experience with determining the message and content of internal newsletters and intranet articles. Whether it's helping to create a common company culture or communicating new initiatives through a financially difficult period, SE10 can help with your internal communication needs.
GRAPHIC DESIGN
It doesn't matter how good the story is, if it isn't presented in an attractive manner then its readership is likely to be low. At SE10 we understand the importance of good imagery and great design in creating effective corporate communications. Our in-house design team is world class, transforming text and images into a range of attractive, professional media.
BROCHURES AND OTHER COLLATERAL
Nobody gets paid for reading a company's brochure. And in today's busy world the attention span of most customers is short, so any company brochure has to grab the reader in an instant. SE10 uses its core journalistic competency of excellent writing to capture often complex issues in a simple, honest and understandable way. We deliver the communication messages of the client and answer the 'so what?' questions of the customer in an open, credible and accessible manner.
MEDIA MONITORING
You can't manage if you don't measure. We help our clients manage their image in the trade media by measuring the coverage they receive against the coverage received by competitors.
VIDEO CASTING
The internet is revolutionizing the way we communicate. Online video is now an accepted part of companies' media mix. Despite being a new medium for corporate communications, video casting has at its heart the need for great narrative. Our writers deliver that message in a tailored manner, both to the speaker and the audience.
The Master Builder - June 7, 2011
Stronger Than Ever in Canada - December 10, 2012
The Master Builder - June 7, 2011
Stronger Than Ever in Canada - December 10, 2012
ARTICLES/CASE STUDIES
'Nobody ever got fired for buying an IBM', goes the saying. Creating confidence in a brand is most effectively done if it's someone else saying how good you are. Third party endorsements in the form of articles and case studies not only make interesting reading, they also reassure potential customers of the reality behind the marketing. SE10's team of journalists travel the world visiting interesting projects in the field - here is a selection.
SPEECHES/PRESENTATIONS
Whether it is for an industry event or an internal meeting, SE10 can help craft the words and images for an effective and memorable speech or presentation.
EVENTS ORGANIZING
We may live in an increasingly virtual world, but nothing beats getting people together. SE10 is experienced at organizing industry seminars, press conferences and international journalist events: arranging everything from the guest plane tickets to the speeches and press kits.